This is a poster for 2012 Bond film Skyfall. The poster shows James Bond leaning against an old-fashioned car, gun in hand, looking forlorn against a London backdrop. The costume-work in the poster is used to show the audience Bonds smart and sophisticated character with him wearing a suit and tie. This also reflects attire you would expect to see someone wearing for an everyday office job, which juxtaposes with the reality of the protagonists occupation of a secret service agent. The audience can infer from this that James Bond sees his job as ordinary, which reinforces the idea of him being brave as his job is far from ordinary and involves him being in danger constantly.
The gun Bond is holding serves to let the audience know the genre of the film is action, as without this the poster could be misconstrued as a drama what with the black and white being used and the character of the poster looking deep in thought. The gun is an easy way of informing the audience of the films action genre as a gun carries associations of violence, death and war which are all conventions of the action genre. The old-fashioned car Bond is leaning against could be used to remind the audience of classic Bond films, and let the audience know that this film will link to the those as this film was released during the 50th anniversary of the start of the franchise. However, it could also feature to further expand the audiences idea of the characters personal taste and class, with an interest in classic cars connoting experience and sophistication.
The houses of parliament that serve as a backdrop for the poster serves to let the audience know the setting of the film is London as this is a very famous landmark. It is important for a film such as this to let the audience know of the London setting as it serves as the films main USP, an action film set in London which subverts the stereotypes of action films normally being set in America or exotic locations in the world. The title of the film is shown by the prominence given to the word Skyfall, with it being the text closest to the centre of the poster. The name itself also serves to create an enigma as the name Skyfall gives little away about the film, which could make people want to see the film in order to find out the meaning behind its title. The 007 logo underneath the title contrasts with the rest of the poster as it is the only part of the poster to feature colour, with the gold writing drawing the audiences eye to let them know this film is a Bond film.
The gun Bond is holding serves to let the audience know the genre of the film is action, as without this the poster could be misconstrued as a drama what with the black and white being used and the character of the poster looking deep in thought. The gun is an easy way of informing the audience of the films action genre as a gun carries associations of violence, death and war which are all conventions of the action genre. The old-fashioned car Bond is leaning against could be used to remind the audience of classic Bond films, and let the audience know that this film will link to the those as this film was released during the 50th anniversary of the start of the franchise. However, it could also feature to further expand the audiences idea of the characters personal taste and class, with an interest in classic cars connoting experience and sophistication.
The houses of parliament that serve as a backdrop for the poster serves to let the audience know the setting of the film is London as this is a very famous landmark. It is important for a film such as this to let the audience know of the London setting as it serves as the films main USP, an action film set in London which subverts the stereotypes of action films normally being set in America or exotic locations in the world. The title of the film is shown by the prominence given to the word Skyfall, with it being the text closest to the centre of the poster. The name itself also serves to create an enigma as the name Skyfall gives little away about the film, which could make people want to see the film in order to find out the meaning behind its title. The 007 logo underneath the title contrasts with the rest of the poster as it is the only part of the poster to feature colour, with the gold writing drawing the audiences eye to let them know this film is a Bond film.
