This is a trailer for 2015 Superhero film Ant-Man.
The opening shot of the trailer is an establishing shot of San Fransisco, instantly informing the audience of where the film is set and conforming to the convention of Superhero films to be set in America. The rough plot is given to the audience through a man shown making a speech who is shown to be in some position of power through his smart suit costuming, recognition and applause from other characters and low-angled shots. "Imagine a soldier the size of an insect, the ultimate secret weapon," he says. As this is a new superhero that most of the audience would be unfamiliar with, it makes sense to introduce him and his powers in some form fairly early on in the trailer, as is the case here. The audience is giving a few quick close-ups of Ant-Man in costume as well as a quick demonstration of what he is capable of with close-ups of lightbulbs being shattered and bad guys being beaten up.
The trailer then introduces some of the other characters in the film, giving Michael Douglas prominence in his shots by applying the rule of thirds as he is a big-name, instantly recognisable actor that will attract people to the film. The trailer does go in a slightly different direction to what audiences would expect, bringing in some comedic elements that would otherwise not be present in a climactic trailer for a Superhero film like dramatising a fight on top of a Thomas the Tank Engine train set. The trailer even mocks its own concept by having the main protagonist joke about how Ant-Man "wasn't my idea." This was probably done to surprise the audience and show them that this film has a unique aspect to it and is not just a generic superhero film in order to convince them to come and see it. It would also win around audience members who would just laugh at the high concept far-fetched plotline by having the film itself acknowledge the fact that it is over-the-top.
No comments:
Post a Comment