We conformed to one of the main conventions of a horror film in our trailer, the use of the "based on a true story" marketing tool. This encourages audience members to see the film to find out what happened, meaning the audience views seeing the film as informing themselves as well as being entertained. This also engages the audience more as it makes the events depicted onscreen more shocking and frightening if you believe they are based in reality and not limited to the confines of cinema.
We decided to use a basic white on black colour scheme for our title cards, making it plain and easy to read. Black also fits with the genre as it connotes darkness and unknown, having a green background would not have fit with the tone and atmosphere we were trying to create. The font we chose is Orator, an old-style typewriter font that ties in nicely with the proposition of the story being true.
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