Thursday, 12 February 2015

Magazine Cover Analysis #3





This is a magazine cover for Total Film magazine that shows a still from the Superman film, Man of Steel. The image used is of Superman standing in a heroic pose behind Lois Lane, his love interest from the film. The cover works to make Superman seem as powerful as possible, with his central position on the cover showing the audience his importance and the 'standing tall' pose he is in making him look masculine and strong. His position in the image, standing behind the woman shows him to be protective of her, reinforcing a "damsel in distress" stereotype that is common to the superhero genre. This is also demonstrated through his height advantage over Lois Lane which shows Superman to be the dominant character.

The iconic costume of Superman is also shown to make it obvious to the audience that this is a superman film which may not be so obvious just from reading the films name "Man of Steel." This informs the audience of the genre to draw in their target audience of superhero genre fans. In comparison, Lois Lanes costume is plain and colourless, opting for a boring palette of black, grey and white. This works to make Superman stand out as the main character but also makes Lois Lane seem to be the representation of the audience in the film i.e an ordinary person with an interest in an extraordinary person.

The magazine cover also places the characters ahead of the magazines name which highlights the films importance and makes the audience want to read about the film to see what makes it more important than the magazine itself. The characters are also set against a plain grey background, which makes the characters the audiences focus and also draws comparisons with steel and strong metal like the films name alludes to. The films name is also written in a grey text and is centralised on the cover and made bigger than the rest of the text, also making it the most prominent to readers to entice them into wanting to read the magazine.

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