Thursday, 12 February 2015

Magazine Cover Analysis #5




This is a cover from magazine Total Film that promotes the 2008 action film Max Payne, based off of the video game series of the same name. The cover shows the main character standing with 2 guns pointed towards the reader and a serious expression on his face. Making the character prominent by centralising him in a close-up shot highlights to the audience who Max Payne is for those unfamiliar with the series and also shows off the films high-profile actor of Mark Wahlberg to attract more people to the film. The characters costume is all-black, from which readers can connote that the characters line of work is not above board i.e he works in the shadows (spy, assassin etc.).

The guns show that the film has action in it with the fact that the character is wielding a gun in each hand rather than just one emphasising the films slightly over-the-top style and excessive violence. Focus is brought to the guns through their overlapping of the magazines title and the 3D 'jumping-out-of-the-page' effect that the cover creates by having the guns come further out of the page than the edge of the cover. The characters expression helps to seperate the film from the comedy genre and firmly into the action genre as it is clear the character is intended to be taken seriously.

The background of the cover is of a dark, grey, concrete city scene that gives a rough idea of the films setting and atmosphere, a sunny beach scene would give the film a completely different tone for the audience to expect. This is reinforced with the dark clouds in the poster that could act as a foreshadowing of the gloomy events in the film. The effect of snow around the character could also be meant to represent the 'cold' atmosphere that the film is trying to create.

The title is shown in big, bold, white letters that stand out from the character so the readers are aware of the films title and the characters name. The font has a shatter effect that makes it look like broken glass which also alludes to violence and damage, so the audience know to expect this in the film.

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