Screenshot Evaluation 1: The Title of the Film

This is a screenshot of the title of our film in our trailer. We chose to put the title along with thunder and lightning in the background in order to give the title an air of power and importance to the audience like the name alone should command their respect. This amplifies the audiences desire to see the film if they think it is important that they see it. This also has the effect of foreshadowing dark events taking place in the film, representing the dark tone that our murderous antagonist brings through his actions. These titles come straight after our female protagonists screaming after the lights go out, meaning the lightning is suggestive that the result of that event is negative but the audience will still want to see the film to find out what happened.

We chose a white font for the title itself in order to make the title stand out from the rest of the shot which is mostly black. It was important to make the title distinctive so the audience knows the name of the film which will help them recognise it in cinemas and allow for word-of-mouth promotion, which wouldn't happen if the audience didn't even know the title of the film. The colour white also connotes innocence, purity and vulnerability and carries a symbolic code of heaven which juxtaposes nicely with the evil-and-hell-linked lightning. Inspirations for this come from Se7en, The Sixth Sense and The Blair Witch Project, all of which also opt for a white font set against a dark background.