The Bourne Supremacy Poster Analysis

This is a poster for the 2004 action spy sequel The Bourne Supremacy,starring Matt Damon. The poster shows the lead character aiming with a sniper rifle with an exotic location shown behind him. The main purpose of this poster is to show off the actor to the audience, with Matt Damon being a big name in the action film genre with many fans, so simply showing him to be a part of the film will get a lot of people on board and wanting to see the film. This is why this is emphasised with "Matt Damon is Jason Bourne" written above the title, which also lets people know the main character. 

The second main part of this poster would be the sniper rifle being held by the main character as the appearance of a weapon is an obvious link to the action genre, therefore uninformed audience members know what to expect from the film. The gun also makes the main character seem more powerful and a bigger threat, making the audience want to see what violence he gets involved in in the film. This also raises questions as to who he is pointing the gun at and for people who are unfamiliar with the franchise, whether he is protagonist or antagonist. 

The tagline of the film is written in large writing at the top of the poster and made to stand out. "They should have left him alone," makes the audience question who "they" are as well as letting them know they can expect the character to be involved in conflict with other people, letting them know more of the films plot. The exotic location shown behind the character seems to show a European location such as Germany or Italy, which subverts the usual stereotype of mainstream action films being set in America. The poster works to make this obvious to the audience as the unusual location also acts as the films USP.